Why we campaign to help children in the UK

We campaign for changes to legislation, policy and practice to ensure they best protect children, both at a local and national level.

Our campaigning efforts have seen major developments for children’s wellbeing and safety for over 125 years.
What our campaigning has achieved

In the 21st century our goal still remains the same: to keep child protection at the top of the political agenda and in the public eye.

Using our research

We focus on specific priority areas where we believe we can help vulnerable children, and then use extensive research to drive our campaigns. We look at academic research, best and current practices, social and government standards and gaps in public services that may affect children.

The Strategy and Development team use this research to inform the most effective campaigns to help protect children.

We also ensure that we involve children and young people in what we do. We seek their opinions and experiences to help shape our future campaigns.

Driving change at a local and national level

The NSPCC seeks to influence and mobilise key policy makers who can improve child protection and make a difference to children and young people’s lives. We lobby at both a local, regional, and national level. 

At a government level we build relationships with civil servants, the UK Parliament, the Northern Ireland Assembly, the National Assembly for Wales, and the European Parliament.

It is through these vital networks that we can campaign for changes to legislation, policy and practice to ensure they will protect children in the UK.

Spreading the word

We want everyone to know that they have the power to engage directly with our campaigns, and get politicians and the public listening to what we have to say. Our campaigners are integral in getting our messages across and showing the strength of public support for making changes for children.

Change is always possible. Together we can all make positive steps to prevent cruelty to children. Join us